WWF – Eat4Change: Turning Food into a Superpower

In a world grappling with the urgent realities of the climate crisis and biodiversity loss, our food system plays a critical role.

What if one of your favorite things in the world could also be a powerful force for good? What if eating wasn’t just a necessity or a pleasure, but your personal superpower? That’s the heart of Eat4Change – a campaign that shows how shifting towards more plant-based eating isn’t just better for your health and wallet, it’s one of the most impactful actions you can take to fight climate change and protect biodiversity.

Because yes – you should still sign petitions, march for the planet, and donate to important causes. But first: Let’s eat.

From 2021 to 2023, we helped shape the vision and execution of this pan-European campaign aimed at challenging how 52 million Europeans think about food and sustainability.

Scope of Work:
– Campaign concept and messaging for Eat4Change
– Communication strategy and planning
– Social media playbook and content
– Hero films and storytelling
– Outdoor and display ads, roll-up templates
– Media outreach and engagement
– Social materials for multiple markets

We positioned plant-based eating not as a sacrifice, but as an empowering, joyful, and deeply personal act of change. One plate at a time.