Blossa – Den vintertid nu kommer
A new soundtrack for the Nordic winter.

In a bold move, Blossa retired its iconic jingle – one of Sweden’s most recognized brand melodies – and embraced a new musical direction. For the 2023 winter season, Blossa collaborated with Miss Li and Sony Music to reimagine the beloved summer hymn “Den blomstertid nu kommer” into a melancholic winter ballad: “Den vintertid nu kommer.”

The song reflects themes of longing, emotional distance, and the fleeting warmth of winter gatherings. It became the centerpiece of Blossa’s seasonal campaign – a new sound for a new era of glögg.

Impact:
– Over 4 million streams in the first three months
– Certified Gold record
– Featured on Blossa’s curated Spotify playlist “Vintertid”, alongside holiday classics
– Strengthened Blossa’s position as a winter brand beyond Christmas