iLOQ – A Brand for Boundless Growth

iLOQ is setting its sights on continued strong growth and international expansion. To support this journey, the brand needed to evolve in alignment with the company’s technological innovation, organizational development, and commercial ambitions. The new identity had to strike a delicate balance between key value drivers: technology, sustainability, and commercial leadership.

Our mission was to develop iLOQ’s narrative into a strategic tool – one that enables meaningful conversations with commercial partners and industry leaders, without compromising the company's focus on targeted market segmentation.

Life Made Limitless

With iLOQ celebrating its 20th anniversary and preparing for significant international growth, the company seized a natural moment for reflection and renewal. Miltton was brought in to help redefine the brand’s core and strategy, crafting a refreshed identity inspired by the past two decades of innovation.

The result is a brand that evokes access, progress, and the discovery of new possibilities. Drawing from the aesthetics of architecture and design, we built a visual world shaped by bold contrasts, striking forms, and a glimpse into the everyday life of the future.