Blossa – Med varma hälsningar

In collaboration with Prime, Blossa launched a campaign exploring how language can influence body temperature. Backed by insights from linguists and psychologists, the team developed a unique dictionary of warming words to bring comfort and connection during the cold Nordic winter.

The campaign — titled “Med varma hälsningar” (Warm Regards) — launched across PR, social and digital channels, outdoor media, podcasts, and retail. It’s a response to both literal and metaphorical coldness — aiming to spread warmth not just through drinks, but through words.